W.T.F. Wait, that's not fair?

Commercial
/
PSA
/
(
2025
)
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W.T.F. Wait, that's not fair?
Overview

approach

Abuse is often dismissed, distorted, or explained away—leaving survivors to navigate a system designed to protect perpetrators. Wait… That’s Not Fair uses analogy and absurdity to expose that reality. We set out to create a PSA that feels like a scene from a movie—one that invites audiences in, only to pull the rug out. By transplanting the emotional dynamics of abuse into an everyday scenario, the piece forces a reframe: showing how normalized, unfair, and deeply dystopian the treatment of survivors can be.

Year
2025
Client
We Ride Together
Services
Commercial
/
PSA
/
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Woman works on the presentation slides on their laptop.

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